helps companies large
and small understand,
build & benefit
from generational

Improve hiring &

Strengthen teams &

Develop more
successful products
& services

The Hidden Drivers of Generations

Each generation is a cohort of people with a shared set of formative experiences and values, born over roughly 20 years. While there is plenty of diversity within generations, there are predictable trends and patterns that affect how they work, collaborate, solve problems and perceive other generations.

Applied generational theory helps you:

  • Improve empathy and understanding;
  • Create highly effective, diverse teams;
  • Improve hiring and retention, especially of Millennials; and
  • Refine training, management, and planning.

Generational Archetypes




Each generation forms a shared worldview that depends on:

Their parents’ worldview and current societal attitudes about child nurture.

Current events during their childhood and coming of age years.

This forms a cycle of cultural moods similar to the seasons.

The Generational Cycle

The Generational Cycle is as much biological as it is societal. It is both cyclical and predictable.

Generations’ worldviews influence how they see themselves in the workplace.

The model of generational patterns helps to recognize their different workstyles and turn that from a problem into an asset.

The Workplace Effects

Different assumptions about the world changes the way people think about work.

Generations think differently about:

  • problem solving
  • risk and entrepreneurialism
  • management structures
  • incentives
  • …Name a subject!

Misunderstanding inter-generational diversity can cause cultural clashes that impact collaboration, team building, hiring, training and retention.

Research shows that diverse teams generate better outcomes.

We help you benefit from generational intelligence:

We work with companies to educate their teams and build programs to achieve their goals. Start with a 90-minute presentation or webinar.



These 90-minute presentations on “The Game of Life: The story about humanity you didn’t know you knew“ are a perfect introduction to generational diversity, workplace impact, and its effect on each of us as individuals.



We offer half and full day workshops to help your team build knowledge of generational diversity. We dig into the opportunities and challenges it presents in your organization. Your team will be prepared to build plans that strengthen your HR and Diversity awareness and practices.



We consult on a wide range of projects including hiring and retention planning, management training and succession planning. We help Diversity Officers and professionals understand and act on this rarely understood, but pervasive, form of diversity.

Jessie Newburn is the Principal of GenerationsWork.

Jessie Newburn is a leading expert in generational intelligence, focused on helping executives drive organizational change in a multi-generational workforce. She focuses on unlocking the superpowers of every generation and empowering each to step into its role with the purpose of accelerating organizational success.

Her recommendations reduce friction, speed up change adoption and eliminate false stereotypes. She has a deep understanding of the worldviews of each generation and the cyclical patterns of society.

She leverages that knowledge to provide actionable insights for organizational leaders to understand the cycle we are in today, the role each generation plays in that cycle and how to align individuals for rapid organizational change toward a generationally empowered future.


We were surprised at how deeply resonant her message was with our diverse audience. Our interview with Jessie continues to be one of our more popular and well-received podcasts.

Antonia Dodge, Owner, Personality Hacker
The Columbia Association was stuck in a lot of old thinking about how to solve problems, and many of the challenges we were facing had to do with shifting demographics: a new generation rising into the workplace; a different generation of parents purchasing our daycare, afterschool and fitness programming; and a new generation of elders beginning to make demands on our organization and services in ways that the previous generation of seniors hadn’t.

Jessie provided generations-focused training not only to our staff, but to our many community partners, their volunteers and their team members. She helped them see the world through a model that made sense and that they could apply to their own departments, programs, teams and interpersonal relationships at work and with customers.

Phil Nelson, Past CEO and President, Columbia Association, Director, Wichita Area Metropolitan Planning Organization

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