What is each generation’s core work ethic?
Boomers’ core ethic: a WORK ethic Boomers’ core ethic, quite simply, is that they have the strongest WORK ETHIC of [...]
Some tips on maintaining workers
I was asked to contribute my two cents about best to maintain--from a generational perspective, that is --warehouse workers, and [...]
Meet the Artist Generation
Hello America, Meet a rep from the next generation of children, the Homelanders. They are the ARTIST archetype and produce [...]
10 Tips for Understanding the Phenomenon of Generations
While it's easy to think of generations as occurring in linear manner, there's also a deep well of understanding that [...]
The ‘When’ of our Lives Unifies Us, and Separates Us, More than We Know
When we were born - as well as where - matters much in who we become and how we see the world. The "when" [...]
How generational archetypes perceive allies and enemies
GenX For GenXers (born 1961-1981), there is an intense need to know personally one’s enemies and allies. The archetype in [...]